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Situation

Trinity Regional Health System(TRHS) is a three-campus health-care provider located on the western border of Illinois and the eastern border of Iowa. With shrinking budgets and increased regional competition Trinity needed assistance in various areas: drive site traffic, new service launch, and new website redesign usability study.

Approach

With the sections on the website for particular service lines not performing to expectations and more consumers turning to the web for medial information, we implemented a Search Engine ad campaign.

Deliverables

• Online Advertising
• Robotic Surgery Campaign
• Website Usability Research
  

Results

• More and better traffic to sections related to online ads
• Exceeded projected procedures within first six months
• Better website user experience