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Situation

One of the premier interior design firms in Costa Rica was wanting to reposition the customer perceptions of the firms design capablilites.

Approach

After conducting a thorough debrief with the clients regarding their new position, UpStream began the process of developing a new logo and tagline for the firm. Careful considerations was taken to transition a brand that was built over many years towards the brand that would take them into the future

Deliverables

• Corporate Brand Identity Package
• Tagline Development
  

Results

• Increased prospective clients through broader design appeal.
• Better positioned for additional marketing materials.