Situation

PCT Engineered Systems was introducing a highly innovative product to the web based printing industry and needed assistance taking it to market.

Approach

In-depth executive interviews of the target audience were conducted to ascertain the proper messaging and value proposition for this new product. Using those findings and internal experience, a strategic Marketing plan was developed.

Deliverables

• In-depth Executive Interviews
• Marketing Plan
  

Results

• Industry Press Coverage
• Increase in prospective contact
  

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