Situation
Facing increasing competition for consumer free time, Niabi Zoo needed a new tool to help boost awareness and attendance.
Approach
Design, build, and implement an interactive kiosk that educates and encourages participants to sign up for the zoo’s email campaigns. The unit was placed at the Quad City International Airport in the baggage claim area. The kiosk is targeted at kids and their families. Fun mechanical elements provide educational opportunities for kids, and the photo e-postcard presents the adults an opportunity to opt-in to the email updates.
Deliverables
Results
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