Situation

Hill-Rom had a new healthcare product line it needed to communicate to a particular audience: architects.

Approach

A continuing education course (CEU) was designed and developed to educate their target audience on a popular topic associated with the new product line.

Deliverables

• CEU Course Development
• Quick Reference Study Guide
  

Results

• A tool that allows Hill-Rom to assist architects in maintaining their proper credentials while learning more about an area surrounding their product line
• Increased perception of an industry knowledge source
  

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