Situation One of the premier interior design firms in Costa Rica was wanting to reposition the customer perceptions of the firms design capablilites. Approach After conducting a thorough debrief with the clients regarding their new position, UpStream began the process of developing a new logo and tagline for the firm.  Careful considerations was taken to transition a brand that was built over many years towards the brand that would take them into the future. Deliverables Corporate Brand Identity Package Tagline Development

Results

• Increased prospective clients through broader design appeal.
• Better positioned for additional marketing materials.

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