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Rock Island Arsenal Development Group


Situation

The Rock Island Arsenal is an active U.S. Army facility located on a scenic island along the Mississippi River in the Quad-Cities, between Iowa and Illinois. Rock Island Arsenal Development Group (RIADG) was formed in 2003 to help match appropriate tenants with available commercial space on beautiful, secure Arsenal Island. RIADG faces a unique challenge to find just the right tenants for this unique location.  Limit staff required a strategic partnership for marketing, communications, and advertising.


Approach

A two prong strategy was established: one to target local businesses and the second is designed to target Department of Defense contractors wishing to do business with the government.


Deliverables

  • Website (www.riadg.org)
  • Interactive Kiosk
  • Event Planning
  • Public Relations
  • Brochure
  • Print Ads


 

Results

  • Increased traffic to the website
  • Increased website leads
  • Secured additional local press coverage
  • Increased number of leasing tenants




Action without deliberate thought is careless. Thought without action is pointless.