Home / Portfolio / Rock Island Arsenal Development Group


back to Portfolio

Rock Island Arsenal Development Group


The Rock Island Arsenal is an active U.S. Army facility located on a scenic island along the Mississippi River in the Quad-Cities, between Iowa and Illinois. Rock Island Arsenal Development Group (RIADG) was formed in 2003 to help match appropriate tenants with available commercial space on beautiful, secure Arsenal Island. RIADG faces a unique challenge to find just the right tenants for this unique location.  Limit staff required a strategic partnership for marketing, communications, and advertising.


UpStream brought to the table two tools to help them deliver on their mission; mobile and social media.  With limited corporate staff  UpStream serves as an ongoing partner in both areas.


  • Website (www.riadg.org)
  • Interactive Kiosk
  • Event Planning
  • Public Relations
  • Brochure
  • Print Ads


  • Increased traffic to the website
  • Increased website leads
  • Secured additional local press coverage
  • Increased number of leasing tenants