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PCT Enginnered Systems
SituationPCT Engineered Systems was introducing a highly innovative product to the web based printing industry and needed assistance taking it to market.
ApproachIn-depth executive interviews of the target audience were conducted to ascertain the proper messaging and value proposition for this new product. Using those findings and internal experience, a strategic Marketing plan was developed.
Deliverables
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In-depth Executive Interviews
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Marketing Plan
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Results
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Industry Press Coverage
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Increase in prospective contact
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Gallery

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