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Niabi Zoo/ Rock Island County


Situation

 
 

Facing increasing competition for consumer free time, Niabi Zoo needed a new tool to help boost awareness and attendance.

Facing increasing competition for consumer free time, Niabi Zoo needed a new tool to help boost awareness and attendance.



Approach

Design, build, and implement an interactive kiosk that educates and encourages participants to sign up for the zoo’s email campaigns. The unit was placed at the Quad City International Airport in the baggage claim area. The kiosk is targeted at kids and their families. Fun mechanical elements provide educational opportunities for kids, and the photo e-postcard presents the adults an opportunity to opt-in to the email updates.


Deliverables

  • Interactive Kiosk
  • Video presentation


 

Results

  • Increased awareness
  • Creation of a significant email database that builds daily




Action without deliberate thought is careless. Thought without action is pointless.