Portfolio
SituationHill-Rom had a new healthcare product line it needed to communicate to a particular audience: architects.ApproachA continuing education course (CEU) was designed and developed to educate their target audience on a popular topic associated with the new product line.Deliverables
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Results
- A tool that allows Hill-Rom to assist architects in maintaining their proper credentials while learning more about an area surrounding their product line
- Increased perception of an industry knowledge source